Privacy Policy be88 —
Your Data, Our Responsibility

Welcome to the be88 Privacy Policy. This document is created to inform you — as a current or prospective be88 member — on how we manage your personal information responsibly, transparently, and securely. We believe your trust is the most valuable asset we safeguard.

This Privacy Policy applies to all your interactions with be88, including visits to the be88 website, use of the be88 mobile app, account registration and management, and all financial transactions and gaming activities conducted through our platform. By using any be88 service, you agree to the terms of this Privacy Policy.

Be88 operates in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and all applicable data protection regulations. We have appointed an internal Data Protection Officer responsible for ensuring that all our data processing practices remain in accordance with the law.

Be88 only collects information that is strictly necessary to provide a safe, seamless, and legally compliant service. We do not collect excessive or irrelevant data. The types of information we collect are as follows:

During the KYC (Know Your Customer) process, we will also request a copy of a valid identity document such as a MyKad, passport, or driving licence. These documents are used solely for identity verification purposes and are stored in systems protected by high-level encryption.

Every piece of data we collect has a clear and legitimate purpose. be88 does not use your data for purposes unrelated to the services we offer. Below are the primary purposes for which your data is used:

• Verifying member identity during registration and the KYC process to ensure your account security.
• Processing deposits, withdrawals, and all financial transactions accurately and securely.
• Account management including security settings, game limits, and your personal preferences.
• Sending important notifications related to your account, transactions, and platform updates.
• Detecting and preventing fraud, money laundering, and other suspicious activities.
• Compliance with legal obligations and regulations applicable to be88.
• Enhancing user experience based on aggregated analysis of platform usage patterns.
• Providing effective customer support whenever you contact the be88 team.
• Sending promotions, bonuses, and relevant offers — only if you have opted in to receive them.

Be88 will not use your data to make automated decisions that materially affect you without human oversight. Any significant decisions relating to your account involve manual review by the be88 team.

Be88 does not sell, rent, or disclose your personal information to any third party for marketing or commercial purposes without your explicit consent. However, there are specific situations where data sharing is necessary and legally permitted:

• Payment Service Providers — Data required to process deposits and withdrawals is shared with payment gateways that comply with international security standards.
• Identity Verification Services — KYC information is shared with approved third-party identity verification service providers for verification purposes only.
• Platform Analytics — Anonymised usage data (with no personally identifiable information) is shared with analytics services for platform improvement purposes.
• Authorities & Regulatory Bodies — be88 will disclose required information to authorities when mandated by law or a valid court order.
• Customer Support Providers — Account information necessary for service delivery is shared with third-party support agents who have signed a confidentiality agreement with be88.

All third parties that receive your data from be88 are required to comply with data protection standards equal to or higher than those practised by be88 itself. We conduct regular reviews of all third-party providers to ensure ongoing compliance.

Protecting your personal data is more than a legal obligation for be88 — it is a core commitment we take seriously. be88 continuously invests in the latest security technologies and practices to keep your information safe from cyber threats.

• 256-bit SSL/TLS Encryption — All data transmitted between your device and be88 servers is encrypted using military-grade encryption protocols, ensuring no third party can intercept your information.
• Secure & Isolated Servers — be88 member data is hosted on dedicated servers protected by multi-layered firewalls, intrusion detection systems (IDS), and strict physical access controls.
• Internal Access Controls — Only be88 staff with a legitimate business need who have passed background checks may access member data, and all such access is fully logged.
• Automatic Data Backup — Your data is automatically backed up to a secure, geographically separate location to ensure service continuity in any emergency.
• Regular Penetration Testing — be88 conducts regular security penetration testing by independent cybersecurity experts to identify and remediate any system vulnerabilities before they can be exploited.
• Two-Factor Authentication (2FA) — be88 provides and actively encourages the use of 2FA for all member accounts as an additional layer of protection against unauthorised access.

Be88 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit the be88 website. They allow us to recognise you on subsequent visits and provide a more personalised experience.

• Essential Cookies — Required for core platform functions such as login verification and session security. These cookies cannot be disabled as they are critical to your account security.
• Functional Cookies — Saves your preferences such as language, betting limits, and display settings for a smoother return visit without needing to reconfigure each time.
• Analytics Cookies — Collects anonymous information about how members use the be88 platform, helping us identify areas for improvement to enhance the user experience.
• Marketing Cookies — Used to display more relevant be88 advertisements and promotions. You may opt out of these cookies without affecting the core functionality of the platform.

You can manage your cookie settings through your web browser at any time. Please note that disabling certain cookies may affect the functionality or your experience on the be88 platform. For more details, refer to your web browser's help section.

As a be88 member, you have certain rights regarding your personal data that be88 is committed to upholding. These rights are granted to you under PDPA 2010 and be88's internal policies. Below is a summary of your rights:

To exercise any of the above rights, contact the be88 Data Protection Officer by email at [email protected] with the subject line "Personal Data Rights Request". We will acknowledge receipt of your request within 3 business days and process it within 30 business days.

Be88 retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Retention periods vary by data type:

• KYC Records & Identity Documents — Retained for 7 years after account closure as required by Malaysia's anti-money laundering (AML) regulations.
• Financial Transaction Records — Retained for 7 years for audit, tax, and applicable financial law compliance purposes.
• Gaming Activity Logs — Retained for 5 years for dispute resolution, responsible gaming audits, and regulatory compliance purposes.
• Customer Support Communication Records — Retained for 3 years for reference and service quality improvement purposes.
• Marketing Data & Communication Preferences — Retained until you withdraw consent or close your account, whichever comes first.

Once the retention period ends, your data will be permanently deleted or irreversibly anonymised from all be88 systems. The deletion process is carried out automatically according to be88's data management schedule.

The be88 platform may contain links to third-party websites or platforms such as game providers, payment gateways, or social media platforms. This Privacy Policy applies solely to the be88 platform and does not cover the privacy practices of those third-party websites.

Third-party game providers integrated within the be88 platform have their own privacy policies governing data processed through their gaming software. Nevertheless, be88 ensures that all selected game providers meet high data protection standards as a condition of our business partnership.

Be88 reserves the right to update or modify this Privacy Policy at any time to reflect changes in business practices, legal requirements, or platform improvements. Any material changes will be communicated to you through the following channels:

• In-app or on-site notification on be88 upon your next login.
• An email notification will be sent to your registered email address at least 14 days before the changes take effect.
• Announcements on the be88 homepage for significant or critical changes.

Continued use of the be88 platform after the effective date of any Privacy Policy changes constitutes your acceptance of the updated terms. If you disagree with any changes, you have the right to close your account by contacting the be88 support team.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how be88 manages your personal data, the be88 Data Protection team is ready to assist. We take every privacy enquiry seriously and are committed to providing clear and timely responses.

You may contact the be88 Data Protection Officer by email at [email protected] with "Privacy Policy Inquiry" in the subject line of your email. Our team will acknowledge receipt within 1 business day.

If you are not satisfied with be88's response, you have the right to file a formal complaint with the Department of Personal Data Protection Malaysia or the relevant regulatory body in your country.